Purpose and profitability

“I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well.” — Retired Federal Reserve Chairman Alan Greenspan

Purpose and Profitability – Principles of Entrepreneurship Success is a value-based version of our popular Biblical Entrepreneurship course. Purpose and Profitability uses the same basic principles to demonstrate that good, honest business dealing should be the aspiration for anyone who cares about their employees, suppliers, customers, community and country. Purpose and Profitability makes the case that good and lasting businesses must be built not just for the benefit of one individual or a small few, but for the benefit of all, including consumers, suppliers, employees and the community at large.

Businesses can be a catalyst to transform communities and nations while serving as the engine of the economy. Throughout the course, quotes from well-respected politicians, educators, business, and spiritual leaders support each of the principles. Stories of real-life entrepreneurs and how they applied these principles will challenge you to consider how to do the same in your organization. Purpose and Profitability can be taught in 20 to 32 hours for small to medium size businesses or to employees who desire to learn how to be more entrepreneurial and value based in their jobs.


I. Introduction to Entrepreneurship with Purpose

  • Define Entrepreneurship with Purpose
  • Doing business for the common good versus for personal gain
  • The five principles of entrepreneurship success
  • Developing a life purpose statement

II. The Characteristics of a Successful Entrepreneur

  • Define character
  • The characteristics of a successful entrepreneur
  • How to develop character

III. The Attitude of a Successful Entrepreneur

  • Define attitude
  • Attitude versus altitude
  • The five attitude characteristics of a successful entrepreneur
  • Developing an attitude of success
  • The rewards of having the right attitude

IV. Identifying Opportunities

  • What is identifying opportunities?
  • Chasing and preparing for opportunities
  • Recognize and use steps to identify opportunities
  • Key facts about opportunities

V. Taking Calculated Risks

  • What is taking calculated risks?
  • How to take calculated risks
  • Two things that hinder people from taking calculated risks

VI. Solving Problems

  • What is problem solving?
  • Common business problems
  • How to solve problems

VII. Business Stewardship

  • What is business stewardship?
  • The five purposes of business
  • The pros and cons of being a business steward
  • Compare business stewardship versus ownership

VIII. Multiple Bottom Line Profitability

  • Define multiple bottom line profit
  • Multiple bottom line versus single bottom line
  • The types of immoral profit
  • The dangers of immoral profit
  • Who profits when a business transaction is made
  • Three purposes of profit

IX. Goals and Responsibilities

  • Explain why the entrepreneur is the engine of the economy
  • List 12 entrepreneurship economic principles
  • Define goals and responsibilities
  • List responsibilities of the entrepreneur
  • Explain how to set purposeful goals to achieve your responsibilities
  • Be inspired to never give up

Products can be purchased as a single item or as part of a bundled package. Items can be purchased on a single payment or on a monthly subscription basis. Please see the different options offered under PRODUCTS. For items purchased on a single payment, contents will downloaded in full. For subscription based payments, contents will be downloaded in sections upon completion of each section of the course. All prices exclude taxes

Other Courses